Types of Links

There are 3 types of links that we are going to be concentrating on. At some point you will be using all of these.

The Inward Link

This is the most important type of link when it comes to optimizing your website as it will really help you increase your site’s relevance and PageRank. An inward link is simply one that someone else creates from their website to yours. You do not have to link back to their site.

The External Link

This link can help build relevance for your website by linking it to other relevant sites. This is useful as it will also help people visiting your site if you are offering more links to look at to research the niche you are offering.

The Reciprocal Link

This type of link is normally used as a trade where one site will link to another on the condition that they link back. This can still be useful but only if the website is relevant to yours and will be of value to your website visitors.