How Google figures PageRank
To evaluate web pages properly, Google uses its PageRank algorithm. This complex algorithm is used to determine how important web pages are, based on the links they have coming into them, and of course the value of those links.
Google counts each link into your website as a vote from that website to yours, and likewise if you link to another site, that would be counted as a vote for that site. This is a simple explanation as the algorithm will take into account much more than just the number of links you have coming into your website.
Google also takes into account many other factors, including but not limited to:
- Relevance of each link
- Text in the links (anchor text)
- Quantity of links
- PageRank of the sites you have got links from
- Importance of the sites you have got links from
- If the links are one way or reciprocated
Important websites have a higher PageRank. If you get one relevant link from an important site, it will mean more than a thousand non-relevant links.
Google uses sophisticated text matching techniques to ensure that it knows just how relevant your links are. These techniques tell it what every website, including yours is about. If your links come from websites that match yours, this is of greater importance than if there is no relevance involved.
Stay tuned tomorrow we learn about types of links.
