Link for success in Google rankings!

It is Google’s mission to make search more relevant. They will take the information they find on your web site including incoming links and decide how to rank your web site and where to position you in the search ranks.

Why do I need inward links and what does Google determine by these links?

Inward links help Google determine:

• What your website is about
• What keywords are relevant to your site
• How important your site is
• Where your site is located

Google will utilize this information to assess where it should place your web site in its results. This place will of course depend on how relevant your website is deemed to be for the particular search termed queried.

Google gives great weight to what other websites are saying about your site. This is because other websites are more likely to be impartial and truthful about your website and what it is about than what you would be.

This is why when you evaluate a website you can find that it ranks very highly for a search term never really mentioned in it. If you than check the back links for the website you will most likely find that it has many relevant sites linking to it using that specific keyword as the anchor text in the link.

Google relies on what other websites are saying about your website for your of the site optimization.

This includes:

• What anchor texted is used
• The theme of the website the link is on
• The theme of the page the link is on
• The PageRank of the website the link is on

To evaluate web pages properly, Google uses its PageRank algorithm. Read about Googles PageRank Algorithm