Social Media For Play or Work

Everyone involved in the Internet marketing space struggles. It is difficult especially when trying to implement social media into brick and mortar companies.

Most of these brick and mortar companies want to embrace new ideas, but they view social media as “play time.” So how can you explain that you are utilizing social media sites instead of simply playing on social networks? One tip is to make sure that you emphasize how social media is outreaching and can help to build the company reputation.

Some companies still believe the myth that social networks are only for kids. Facebook statistics blatantly show that more than half of its approximated 150 million users are outside of college. What’s even more interesting is that the users 30 years old and older are the fastest growing age group.

The company also needs to realize that their message can be spread and publicized for free through social media. Freeing up cash that is usually spent on advertising is sure to make some business executives smile. This is also true for Internet businesses.